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GetGlue Raises $6 Million to Build Social Entertainment Platform

Entertainment checkin service GetGlue has closed a $6 million Series C round of financing led by Time Warner Investments with participation from previous investors RRE Ventures and Union Square Ventures.

The investment comes as the service celebrates more than 700,000 users who are generating 10 million unique ratings and checkins per month. That’s more than double the activity the startup was seeing just a few months ago.

COO Fraser Kelton shares that GetGlue parent company AdaptiveBlue will use the funds to expand its platform approach to social entertainment. The company has applications for iPhone, Android and iPad but intends to extend its service to Facebook Pages, third-party mobile applications and set top boxes through its newly released API and widgets.

GetGlue’s ultimate aim is to change the way people connect to entertainment. The company has signed on more than 25 entertainment partners, including HBO and Universal Pictures, to add value in the form of rewards for members who use the apps to check in to television shows, movies and other entertainment content.

Behind the scenes, GetGlue is working with set top providers to integrate social checkins into the TV watching experience. The idea is that set top boxes would be able to detect what you’re watching on TV and provide you with a faster and easier way to check in. For partners, this integrated effort promises an extra layer of user validation, especially around live programming, and entertainment companies are keen on accessing this information.

Credit: Mashable